Saturday, May 12, 2012

TAYLOR SWIFT RELEASES LINE OF MOTHER'S DAY CARDS


Taylor Swift is maximizing on her wholesome image in a brand new way. The singer-songwriter-actress recently released a brand new line of Mother’s Day cards through American Greetings. The cards feature images of her lyrics to tracks like ‘The Best Day,’ which she wrote for her own mother, Andrea, as well as tunes like ‘Stay Beautiful.’

The move isn’t the star’s first foray into the card business. The hopeless romantic released Valentine’s Day cards last year featuring her more sappy, girl-meets-boy material.

Country Music Is Love reports that Lindsay Kalback, who works on the Swift brand team at American Greetings, said in a release, “We’ve worked very hard to ensure that this year’s Mother’s Day collection from Taylor had the right variety to help consumers celebrate all of the moms in their life. The cards really do a great job of reflecting the details that make every relationship unique while still offering the casual tone, bold designs, and fun enhancements that have made the collection so popular. We can’t wait for shoppers to check out the collection and we are even more excited for moms to receive the cards.”

The cards feature Swift’s trademark girly, romantic touches, from pastel colors to dainty flowers. If you want to treat the special mama in your life to one, you can browse the cards online and find a local retailer here.